Contemporary fashion created in collaboration with designers
Textile Federation aims to establish a new model for the fashion design process; contemporary fashion created on an open platform in collaboration with designers from around the world. We were asked to design a full identity package, e-commerce website (including a social community platform), full garment labelling suite and packaging.
Each winning garment design within a Textile Federation collection is a response to a brief from a young designer. With each collection evoking its own look and feel, we work to visualise the brief through the concept and art direction of the campaign and photoshoot. Taking the creative, we have produced shoots, lookbooks and product guides involving lasers, projections and overlays of the winning designs.