Expanding the brand offer for new markets
Our relationship with Farah Menswear continued as we were asked to help develop the identity for two new collections - Farah Jeans and Farah Classic.
Our aim was to target different markets, creating new opportunities for sales while retaining the visual aesthetic of Farah. Maintaining brand consistency and being sympathetic to the heritage of the company was key.
Building on the work we completed when rebranding the Farah Menswear collection, all three of the Farah brands now sit together harmoniously with a recognisable look and feel, whilst also maintaining their own individual signifiers.