Each season we work closely with the designers at Farah aiming to convey the inspiration and concept behind the clothing and translate it into the promotional materials. Campaigns have been shot at The Royal National Theatre and Barbican as well as in a series of different studio set-ups.
Continuing the modern and crisp aesthetic we established when we rebranded Farah, the editorial-style lookbooks appeal to a younger, fashion-forward customer, utilising a range of paper stocks and print processes.
An advertising campaign is placed across a wide range of publications with supporting online insertions. We also introduced Farah to the idea of including a short campaign video formatted to work across the brand’s social media channels.