Double A•Side Campaigns
From 80s technology to Brutalist architecture
After designing the Double A•Side brand we went on to art direct the campaigns and design the lookbooks and promotional material for their first two seasons.
Each collection had a very specific point of reference for the inspiration behind the clothes. We looked to interpret these themes through the use of the location or colour, producing a lookbook that was relevant, engaging and had stand-out appeal amongst a crowded fashion landscape.