Double A•Side

Quality focussed elevated basics and outerwear

We designed Double A•Side's identity, labelling, packaging and communications to reflect the brand’s mission statement - “minimal and modern with a heaviness and tactility”.

The identity is based around the name itself with the ‘A’ character and bullet glyph being at the centre of everything produced. Where possible the circular centre of the logo is punched through the material to create a hole, from which everything is balanced.