Quality focussed elevated basics and outerwear
We designed Double A•Side's identity, labelling, packaging and communications to reflect the brand’s mission statement - “minimal and modern with a heaviness and tactility”.
The identity is based around the name itself with the ‘A’ character and bullet glyph being at the centre of everything produced. Where possible the circular centre of the logo is punched through the material to create a hole, from which everything is balanced.
We also art directed the campaigns for their first two seasons; each collection having a very specific point of reference for the inspiration behind the clothes. We looked to interpret these themes through the use of the location or colour, producing a lookbook that was relevant, engaging and had stand-out appeal amongst a crowded fashion landscape.