Building an identity to reflect 'Engineering with Integrity'
Dice is a multi-disciplinary engineering consultancy. Their diverse experience and expertise offers intelligent civil engineering design suited for a world driven by technology & interaction.
Following on from an in-depth strategy workshop with the client we developed the brand message 'Engineering with Integrity'. The Dice brand story is one of a humanistic and approachable business which focuses on forward thinking and attentive service, embracing creativity and new technologies, creating fresh possibilities for their clients.
This is reflected in the brand identity, the Dice logo being a symbol of focus, precision and direction – signifying the meeting of minds and enhanced possibilities - bringing all their values together in one mark.
The Dice graphic texture is derived from the curvature of the logo and is used to frame imagery and footage, allowing space for supporting information.