A London-born unisex denim brand

Inspired by fit, detail and the diverse cultural hub that is London, Bethnals offers the perfect fit in one unisex jean. A comprehensive project which included the naming, strategy and definition of the brand, all the way through to designing the identity, garment labelling, clothing details, packaging, corporate stationery and website.

We also designed its flagship store in the heritage setting of East London’s famous Old Spitafields Market. We produced the interior layout, exterior signage, promotional campaign and partnered with furniture makers, Unto This Last to create bespoke, retail-focussed pieces to display the garments at their best.

Available to shop at Bad Denim, Pam Pam London, ASOS, and in the Selfridges gender-neutral department, Bethnals continues to be at the forefront of unisex clothing, delivering ‘the faithful London uniform’ to its customers.