Double A•Side Identity

Double A-Side is an independent clothing brand both inspired by and manufactured in London. We designed their identity, labelling, packaging and communications to reflect the brand’s aesthetic – “minimal and modern with a heaviness and tactility”.

The clean-cut identity is based around the name itself with the ‘A’ character and bullet glyph being at the centre of everything produced. Where possible the circular centre of the logo is punched through the material to create a hole, from which everything is balanced.

The brand name is blind-embossed onto thick, bright white stock. This successfully lends itself to the luxury packaging boxes created for a premium range of bomber jackets.

We also developed a single swing tag system for the entire collection. Staff simply circle the relevant garment size printed on the tag, adding a touch of personality to the customer experience.

Client — Double A•Side
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