Inspired by fit, detail and the diverse cultural hub that is London, Bethnals offers the perfect fit in one unisex jean. One of our most all-encompassing projects to date, we have been working with Bethnals since day one, from the naming, strategy and definition of the brand, all the way through to designing the identity, garment labelling, clothing details, packaging, shop fit, corporate stationery and website.
After producing and directing a successful Kickstarter campaign film, Bethnals launched its debut collection in the centre of Shoreditch, London. With specially commissioned furniture from Felix McCormack, the time-honoured design and clean-cut aesthetic of the clothes gained rave reviews from the fashion press featuring in Elle UK, Hunger and Time Out.
Available to shop at Bad Denim, Pam Pam London, ASOS, and soon to be stocked in the Selfridges gender-neutral department, Bethnals continues to be at the forefront of unisex clothing, delivering ‘the faithful London uniform’ to its customers.
Additional photography from Sergio Jensen